Newspaper Increases Circulation, Pigs Fly

"When pigs fly" would be the appropriate response to anyone discussing the notion of a newspaper increasing its circulation. Well, the Philadelphia Inquirer did increase its circ and pigs did, in fact, fly. Beginning last Thursday night, to celebrate the paper's 63,000 circulation increase and with help from Gyro Worldwide, flying pigs adorned the Philadelphia Inquirer building. Along with flying pigs, Gyro developed a print and radio campaign to celebrate the increase. Check out the video of flying pigs here. It's not something you see very often especially when it relates to newspapers.

Written by Steve Hall    Comments (0)     File: Newspaper, Outdoor, Radio     May- 7-07