Outside is Inside for Some, and Apparently It's Your Job to Fix It
Is it bitchy to say we think this is kind of funny?
Sorry, it's the whole parochial "Think on this!" vibe this ad for Actionaid India gives off.
We hate to be callous, but when we've finished observing the plight of those less fortunate, what next? Like this other homeless awareness ad, there is no apparent call-to-action to guide us down the right path once we're in the proper emotional state.
Would it be at all possible for some group to start proliferating ads that include calls-to-action for the homeless themselves? Here's a shelter. Here's a number for aid. Here's where you can get food. Here's job training.
You can't always put the burden on one side of the fence. Improving the lot of the common man is a reciprocal process that involves the common man moving his own ass, too.