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Presidentti: the Coffee of Choice for Fairies, and Possibly Bjork

darnell_fantasia.jpg

We've never seen anyone push coffee quite like this before, and we have to admit we dig it, even if we're not on 'shrooms.

The magic was cultivated for Finland's Paulig Presidentti by Stardust Studios and Helsinski's SEK & GREY Oy. And bless their hearts, there's method to the madness. The notion was to convey a transcendent sensory experience while using the familiar Presidentti colour scheme and golden cup, which is something like a pimp goblet for caffeine.

The slogan translates, "from the best coffees in the world." Mm. They could have done more with that. We would have shot for something more along the lines of, "from the ashes of the fresh-risen phoenix."

Written by Angela Natividad    Comments (3)     File: Commercials, Good, Television     May-18-07  

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Comments

Wow. That's is entrancingly beautiful but why do I think Disney's gonna come calling? :-)

Posted by: Steve Hall on May 18, 2007 09:13 AM

Leprechauns after me Lucky Charms is one thing, but when magical woodland creatures come for my coffee surfing on a wave of gold.. the line must be drawn. I'll execute every motherfucking last one of them.

Posted by: Step Schwarz on May 18, 2007 09:33 AM

Great story Angela! On behalf of Stardust, thank you thank you. And Steve, you're right -- this morning Disney showed up... they wanted some Finnish coffee. :^)

Cheers! -- Roger D.

Posted by: Roger Darnell on May 18, 2007 10:13 AM

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