Questionably Named Jig-A-Loo Repels, Lubricates

jigaloo.jpg

This is so bad it's good because it knows we'll know it's bad and think it's good even though it knows we'll say it's bad but mean it's good. Got it? No. OK then just watch this video for Jigaloo, a recently introduced to the States invisible, odorless, stain-free, all around lubricant (no, not that kind you pervert) and water repellent. Watch as sticky windows are opened and the President gets "unstuck." Unfortunately, it's name is way too close to the not so nice racial slur, jigaboo.

Written by Steve Hall    Comments (9)     File: Bad, Commercials, Good, Video     May-24-07  
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Comments

WTF? Where's the point? Jig-a-loo is closer to Gigolo than to jigaboo!

Pronunciation: jig-ę-lo
Part of Speech: Noun

Meaning: 1. A professional male dancing partner. 2. A kept man, a man whose expenses are paid for by a woman in return for his attentions (the masculine correlate of bimbo).

Posted by: Tomas on May 25, 2007 04:01 AM

WTF? Where's the point? Jig-a-loo is closer to Gigolo than to jigaboo!

Pronunciation: jig-ę-lo
Part of Speech: Noun

Meaning: 1. A professional male dancing partner. 2. A kept man, a man whose expenses are paid for by a woman in return for his attentions (the masculine correlate of bimbo).

Posted by: Tomas on May 25, 2007 04:06 AM

It's a 60 second spot that feels like a half hour.

I wonder if the jigaloo/jigaboo thing ever occured to them or their agency. Maybe they're courting the elusive 25-39 white supremacist market.

Posted by: Martin on May 25, 2007 09:16 AM

It was better than their earlier brand concept: Slippery Negro.

Posted by: seamus on May 25, 2007 11:54 AM

the web site is awesome! The name makes me think of a bathroom in London...but, this is the brainchild of our friends in French Quebec, no?

WD40 is a hot stock and a stable blue chip. 3M also has scotchguard. both do the same thing as the new LOO ie silicon is wonderful, isn't it? make great computer chips and augments the human form too!

Posted by: arthur on May 25, 2007 12:38 PM

Also wondered about the name when spotting the ad. Tomas’ argument is pretty dumb too—references to gigolo are not as offensive to jigaboo, yet equally irrelevant and bad for the brand.

Another term that might have semi-inspired the product name is boogaloo, a dance form with Latino and Black roots.

It just goes to show you that—contrary to the contentions of most general market agencies—few things translate across cultures.

Posted by: HighJive on May 26, 2007 10:44 PM

I've heard that this ad may have been made by Taxi, but I'm not sure if it's the NYC or Toronto office. Either way, somebody should've told the client that perhaps a name change was a good idea before entering the market.

Posted by: Booster Gold on May 27, 2007 03:36 PM

You can find this next to the "Cheese Nips"

Posted by: Dave 2 on September 29, 2007 03:04 AM

You can find this next to the "Cheese Nips"

Posted by: Dave 2 on September 29, 2007 03:05 AM

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