Ray Ban Appeals to the Uncool Cool
Really. It's a pair of dudes wandering around catching Wayfarers with their faces.
But that aside, it does a good job of taking the occasional stodginess associated with Ray Ban and demonstrating how the post-post-modern uncool-cool kids have invested it with new life.
And in a really uncool way, we sort of dig the minimalist PR letter that came with the video, courtesy of Feed Company:
Never be afraid.
Never give up.
Now playing http://www.youtube.com/watch?v=-prfAENSh2k
The first among many.
The most fashionable thing to be is yourself. (ps you got that covered)
Aww. They really do know what the monster wants.