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Ray Ban Bows Viral Wannabe Sunglass Toss

rayban_glass_toss.jpg

Following their "real"commercial for Ray Bans, Chuck McBride's Cutwater has released what Beyond Madison Avenue claims will be "the next big viral sensation." While we're not sure we agree with that assessment, the video has all the usual elements of videos that like to go viral: stupidity, repeated stupidity, tricks, repeated tricks, hipsterism, repeated hipsterim, shaky camera work, more shaky camera work, mugging, more mugging and lengthy comment debate over the trick photography used to film the thing.

Hey, it's fun to watch but it's no Numa Numa.

Written by Steve Hall    Comments (0)     File: Creative Commentary, Good, Video, Viral     May- 8-07  

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