Solar-Powered Billboard Tells Cautionary Eco Tale

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Oh, how exciting. DraftFCB, Toronto has solved the energy crisis, having harnessed the power of sunlight to fuel this billboard. (We always knew agencies could do more than push product.)

Developed for the World Wildlife Fund, its water levels rise when the sun hits it. Text reads, "Ocean levels are rising faster than ever."

by Angela Natividad    May-25-07   Click to Comment   
Topic: Cause, Good, Outdoor   

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