Strong Bones Help Against Lax Gravity
Having been accustomed to Got Milk? campaigns that generally just present us with celebrities who can't wipe their mouths, we like the contrast of Hispanic-targeting Toma Leche?, which paints improbable stories about why milk is more relevant to everyday life than it actually may be. (Hey, we're avid milk drinkers here, just sayin').
For example, its tooth-strengthening properties can leverage you in an island where people giggle all day. And in a city where gravity is less rule than inclination, those tough bones certainly do come in handy.
Creative courtesy of RL Public Relations and Marketing.