The Faster the Speed, The Bigger The Mess

ireland_speed.jpg

With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.

As with most accidents, the spot, created by Lyle Bailie International Limited, begins with a peaceful, unassuming moment then progresses through the surprise, shock, horror, despair, retribution, regret and sorrow experienced by each person involved in the horrific ordeal. The mesmerizing soundtrack with the lyrics, "I can't take my eyes off you" lends even more intensity to the gravity of the unfolding after effects of the accident. Watch this spot a few time and you'll think twice the next time you consider pushing the pedal a bit more than you should.

by Steve Hall    May- 6-07   Click to Comment   
Topic: Best, Cause, Commercials   

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Comments



Comments

This seems to me to be one of those straight-up "let's shock them into complying." It probably tested very well in focus groups, too. But I don't think it will change behavior over the long-term. It's too out there to be believed by the target audience--the exact group who believes themselves immortal.

Posted by: Jim Tobin on May 6, 2007 9:07 PM

This seems to me to be one of those straight-up "let's shock them into complying." It probably tested very well in focus groups, too. But I don't think it will change behavior over the long-term. It's too out there to be believed by the target audience--the exact group who believes themselves immortal.

Posted by: Jim Tobin on May 6, 2007 9:07 PM

Who sing the song Thanks

Posted by: Alain on May 11, 2007 1:11 AM

Who sing the song Thanks ?

Posted by: Alain on May 11, 2007 1:12 AM

Bring those commercials to the States

Posted by: Scott on May 13, 2007 9:09 PM

hey could you tell me the title of the song and who wrote it?thanks

Posted by: ZIAn on May 15, 2007 3:58 PM

yeah, please sum1 tell us the name of the song. lookin it up for ages with no luck. sound

Posted by: dylan on May 17, 2007 7:16 PM

Spent a week in ireland. saw the commercial about 5 times. wow whatta way to get your attention...would NEVER see anything like that here in NYC. we need something like this to convey a message about crazy driving

Posted by: Donna on May 29, 2007 8:36 AM

Spent a week in ireland. saw the commercial about 5 times. wow whatta way to get your attention...would NEVER see anything like that here in NYC. we need something like this to convey a message about crazy driving

Posted by: Donna on May 29, 2007 8:36 AM

can someone please tell me the song and title that was played in the background of the commercial? thanks!!

Posted by: amy on May 29, 2007 6:47 PM

What is the name of the song.?

Posted by: Sarah on June 7, 2007 2:46 PM

What is the name of the song.?

Posted by: Sarah on June 7, 2007 2:47 PM

does any one know any quotes for a road factor poster

Posted by: harmony on June 9, 2007 10:43 PM

Oh my god, it seems like everyone's lookin for that song. It's an amazing song, I'm still trying to search for it but if you put the lyrics into google then it's all this high school musical stuff!!! Ugh, I want me that song!!!

Carrie, Cork.

Posted by: Carrie on October 16, 2007 4:24 PM

I have an email from the advertising agency that created the advert and the song is basically just a jingle that was written specifically for the advert - it isn't a proper song. They didn't say who wrote it but think they're missing a chance to get a really big hit out of it - by the sounds of it as everyone and his granny is looking for the music!

Posted by: Lynda on November 20, 2007 3:56 PM

i have been looking for that song for ages.....shame its not a real track :(

Posted by: spikey on November 21, 2007 3:01 PM







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