United Colors of Benetton Returns From Dead With New Campaign

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The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.

Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.

UPDATE: Surprise, surprise. They're fake. Yawn.

by Steve Hall    May-30-07   Click to Comment   
Topic: Brands, Campaigns, Cause, Good, Magazine   

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Comments



Comments

According to Broadsheet, this is a hoax. Benneton denies all knowledge of the ads.

Posted by: That Queer Chick [TypeKey Profile Page] on May 30, 2007 4:31 PM

According to Broadsheet, this is a hoax. Benetton denies all knowledge of the ads.

Posted by: That Queer Chick [TypeKey Profile Page] on May 30, 2007 4:31 PM

I spoke with the Benetton PR person in the US who confirmed that the ads are fakes. Read more here:

http://writeslikeshetalks.blogspot.com/2007/05/colors-of-domestic-violencefake-not.html

Posted by: Jill on May 31, 2007 10:41 PM





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