What a Way to Deliver a Message.
We're really impressed by the gravity of this outdoor piece, part of the War Orphans campaign developed by Kolle Rebbe, Hamburg for Misereor, a German Catholic charity.
According to AdCritic the campaign won a Black Pencil in the Illustration: Press Advertising category at the 2007 D&AD Global Awards. Only two Black Pencils can be won per year, and it's rare that an Illustration entry makes the cut.
D&AD President Tony Davidson explained that "the simple idea behind [...] 'War Orphans' made the jury's decision easy. Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor."
Laments about typography aside, a low-key but powerful image like this one can both transcend and sober most tongues.
Way to be a buzzkill, guys. Just kidding.