Where Is Brooke Now? In Tupperware World

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Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.

This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.

WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?

by Angela Natividad    May-10-07   Click to Comment   
Topic: Campaigns, Celebrity, Online   

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Comments



Comments

I wonder why they use the word "challenge." Is it really a challenge? It's like, I tripple-dog-dare you to tell an inspiring story about how friendship increased your confidence! Whenever some marketing campaign offers me a "challenge" and they're not suggesting I try to swim the English Channel, it never fails to reveal a commercial motive in all this warm, fuzzy, empowerment jargon.

Posted by: Nomi on May 11, 2007 2:38 PM

I wonder why they use the word "challenge." Is it really a challenge? It's like, I tripple-dog-dare you to tell an inspiring story about how friendship increased your confidence! Whenever some marketing campaign offers me a "challenge" and they're not suggesting I try to swim the English Channel, it never fails to reveal a commercial motive in all this warm, fuzzy, empowerment jargon.

Posted by: Nomi on May 11, 2007 2:41 PM

very nice, thank you Angela. refreshing to read andpeep a new site with a Brand supporting Children. Tastfully delivered, this site is a brand booster par excelance!

Posted by: arthur on May 11, 2007 3:57 PM

Im happy to see that Brooke is getting in on the "Tupperware experience". I have been experiencing Tupperware since August of last year and love it. Check out my site my.tupperware.com/kdurbin

Posted by: Karissa on May 14, 2007 6:58 PM

I think it's great that Brooke has join our Tupperware family. She is a great role model that even famous people face that challenges of real life. I, too have faced many hard challenges and am so glad to be a part of Tupperware. Visit my website to see how Tupperware can literally change your life! www.my2.tupperware.com/notyourmotherstupperware

Posted by: Tammie on July 17, 2007 2:55 AM

According to the Smart Girls website, The SMART Girls program (Skills Mastery And Resistance Training) is dedicated to helping young girls build self-esteem and self-worth by learning to nurture their own mental and physical well-being. The SMART Girls program is a health, fitness, prevention, education and self-esteem enhancement program for girls ages 8-17 years old.
The program is designed to encourage healthy attitudes and lifestyles that will enable early adolescent girls to develop to their full potential.

Now that is a positive thing for all of our young girls.

You can read more about the campaign on my website and see how you can make a difference if interested. http://my.tupperware.com/hostapartyonline

Posted by: Wendy on August 9, 2007 5:01 PM





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