Yes, Johnny, The Yellow Pages Do Still Exist
Though it's hard to believe, people, apparently, still use the yellow pages. Or at least yellow pages publishers would certainly like people to.Or maybe it's just an Israeli thing. Young & Rubicam Israel sends us these outdoor boards which continue the endless creative twists that yellow pages categories offer for fodder. From circumcision to couples therapy, this campaign still finds humor in a decidedly boring category. See all the boards here and a TV spot here.