Gigantic Pepsi Beach Ball Gets Tossed Around the World


Well this is apropos to our current location, sunny (sort of) Miami Beach Florida. Occasionally at the beach (or waiting in line at Disney for that matter) impromptu games of beach ball break out and that's exactly what happens in this BBDO-created Pepsi commercial but on a grander scale. Waaaay grander. As in the world's biggest beach ball ( have a thing for large, round , moving Pepsi logos) getting tossed around the world like some kind of touchy feely United Nations event.

But that isn't to crap on it. No. We like it. We just wonder how what would certainly be a multi-ton aerial ball wouldn't instantly crush the people beneath it as it bounced downward. Oh yea. CGI. Thank God for realism in advertising.

by Steve Hall    Jun-25-07   Click to Comment   
Topic: Brands, Commercials, Good   

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oh god, this is such a tired concept now...people coming together check, big visual check, balls check, excitable soundtrack check, uninspiring dodgy brand at the heart of it check, depserate creative ....check. come on do some work ad men, this is just ball-looks.

Posted by: viralista on June 26, 2007 9:00 AM

oh, come on. you can't hate everything. the damn thing is beautiful and the FX look great (for once).

Posted by: A on June 26, 2007 2:35 PM

Coke got there first

nearly 30 years ago!

Posted by: cj on June 26, 2007 8:10 PM

Coke got there first

nearly 30 years ago!

Posted by: cj on June 26, 2007 8:14 PM

AN advert is never "beautiful" if you wanna make art make it....just don't try and make adverts art....

Posted by: viralista on June 27, 2007 5:53 AM

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