Idiots Illustrate Need For BMW Driving School


Hmm. Now here's something that's never been done before; highlight and make fun of a bunch of idiots in order to make the viewer feel superior. Oh but wait. In the case of this BMW Driving School promotion, this approach works perfectly. After all, most drivers are a bunch of idiots who think their way of driving is the only way to drive.

BMW wants us to know that, unfortunately, most, if not all, we've been taught about driving is wrong and that their way, above all others, is the best way. No doubt you'll find someone you know quite well among the nine idiots in this video promotion if not someone closely resembling yourself.

by Steve Hall    Jun-22-07   Click to Comment   
Topic: Brands, Good, Online, Video   

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What's better, the acting or the design?

Posted by: Edward on June 22, 2007 10:09 AM

Nice clean design and they hit the mark on casting. If you click the 'undo the damage' at the bottom it takes you to the performance center site. Fantastic footage - especially the instructors. Very well done.

Posted by: Sal on June 22, 2007 1:02 PM

The campaign was created by GSD&M (Austin, TX)

Posted by: Melanie on June 22, 2007 1:55 PM