IFAW Adds Explanations to Animal-Shaped Letters

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IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.

The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.

by Angela Natividad    Jun- 5-07   Click to Comment   
Topic: Cause, Magazine, Outdoor   

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