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FX's 'Rescue Me' Returns,' Leary Slams Celebrity Hypocrisy

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The FX series Rescue Me is returning for a fourth season this summer and Complex has some words from the show's star Dennis Leary concerning the special treatment celebrities get and the true effect people's complaints have on the the success of the very thing about which they are complaining. What's that old saying with which Mom use to admonish? Ah, yes. "If you don't have anything nice to say, don't say anything at all." Of course, that never stopped us or most other media, 90 percent of which wouldn't exist if all we did was say nice things.

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by Steve Hall    Jun- 8-07    
Topic: Cable, Celebrity



Apple Wins Grand Effie For 'Get A Mac' Campaign

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At last night's 39th Annual Effie Awards held at New York's Metropolitan Pavillion, Apple's "Get A Mac" campaign was awarded the Grand Effie. The Effies award campaigns that actually do something versus just look pretty. We have Cannes and a whole slew of other shows to perform the beauty contest aspect of advertising. Not that there's anything at all wrong with winning a beauty contest, mind you.

Apple's "get A Mac" campaign achieved a market share growth of 42 percent. While 42 percent growth of any kin is certainly impressive, 42 percent of the company's existing 5-6 percent market share isn't sos much.

The Grand Effie finalists this year were Grand Effie winner Apple Inc. "Get a Mac" from Media Arts Lab\TBWA and OMD, American Express "My Life.
My Card." from Ogilvy & Mather and Mindshare, California Milk Processor Board "Got Milk?" from Goodby Silverstein & Partners, Montana Meth Project "Not Even Once" from Venables Bell & Partners and OMD, Pedigree "Pedigree Adoption Drive" from TBWA\Chiat\Day and Grey Interactive and Philips Norelco "Bodygroom" from Tribal DDB, DDB New York, MS&L and Carat USA .

by Steve Hall    Jun- 8-07    
Topic: Industry Events



Paramount Wants Your Booty In Its Movie

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So we're guessing this is going to be like The Pussycat Dolls but in movie form. As part of its promotion for the movie How She Moves, Paramount Vantage is conducting a MySpace contest which will award three people an all expenses paid trip to movie set to appear in one of the movie's scenes. Starring...well...no one, the movie follows the story of a girl who, after her sister's death from a drug overdoes, returns home from her sweet private school life to the crime-filled streets of her neighborhood where she takes up competitive step dancing.

Those interested in appearing in the booty-shaking dance-fest have until June 11 to send in their MySpace profile information to the contest's MySpace page. Once chosen and footage of their movie appearance is shot, paramount will place it on the promotional site as well as the profile pages of each of the three winners.

by Steve Hall    Jun- 7-07    
Topic: Online, Promotions, Social



Adrants Isn't the Only Place to Find Typos

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While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing.

by Steve Hall    Jun- 7-07    
Topic: Bad, Outdoor, Poster



Guerrilla Gardening Gets Major Press For Music Festival

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Just how do you promote an environmentally-focused music festival in Budapest on a shoestring budget? You create gardens overnight and plant 800 flowers in unused and run down public areas, of course. That's exactly what Budapest agency RayGun did for the Hegyalja music festival and Hungary's participation in the celebration of World Day of Environment Protection. The agency trecked to four Hungarian cities; Budapest, Miskolc, Debrecen and Nyireghaza to create the gardens and plant the flowers mostly near bridges and overpasses.

The effort, at not much more than the cost of the flowers, garnered major news coverage on television news programming and within major national newspapers. While it's difficult to argue against the planting of flowers, the Budapest Council did threaten legal action against the agency but Creative Director Alex Poulson tells us the agency is now working with the governing body to discuss further means of beautifying the city.

View additional images of the plantings here.

by Steve Hall    Jun- 7-07    
Topic: Good, Guerilla



Nike Loosens 'Victory' Jockstrap, Rebukes Man Boobs

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Advertising for Peanuts points us to a Nike ad put together by Wieden & Kennedy, Amsterdam for the UK.

It's a lot more casual than other work they've done but maybe it's a precedent-setter for the type of tone their iPod collabo will take. Because really, we haven't seen jack out of this liaison since the OK Go liftoff.

by Angela Natividad    Jun- 6-07    
Topic: Brands, Campaigns, Commercials, Good, Television



Transformers Marketing Dives Deep ... into the Playskool Family

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We're not completely sure how we feel about this Mr. Potato Head Optimash Prime (an undoubtedly subtle plug for the upcoming Transformers movie), but it's somewhere between "OMG OMG!!!1111111" and "Dude, I think I actually need one of those."

Nice one, Hasbro. Nice.

by Angela Natividad    Jun- 6-07    
Topic: Good, Packaging, Promotions



Audi A3 Tips Glass for Sweet Music

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Audi continues her campaign of lux nose-tweaking playfulness with this spot called Audi in Crescendo.

Word on the street (read: an Audi pressie) is the formula for this spot required 600 bottles, one Audi and several days of anal-retentive brain-drain in Cape Town before production company Agosto and agency Tandem DDB were able to pull this off.

The simple, bottle-tipping A3 spot is a suitable hat-tip to Mozart, a notorious mischief-maker himself, unless Amadeus lied to us. (And movies never do.)

In general, Spanish ads just do music right.

by Angela Natividad    Jun- 6-07    
Topic: Brands, Commercials, Good, Television



Hygiene Cops Shine Spotlight on Germ-Ridden '5th Guy'

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Following the premise that one in five loo visitors don't wash their hands, the Florida Department of Health invites you to Talk to the 5th Guy. (Why you'd want to, knowing what you now know about him, is anybody's guess.)

The campaign, hoping to convict 5th guys far and wide, includes TV and outdoor spots that berate germy behavior and suggest clean new habits.

We're just wondering to ourselves how much more sanitary it is to admonish people to wipe their sneeze snot on their arms. Maybe it's only hands (and the occasional salacious employee cheek-lick) that pass germs.

by Angela Natividad    Jun- 6-07    
Topic: Cause, Outdoor, Television



London Olympic 2012 Logo Video Causes Epileptic Fits

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As if the crap the London 2012 Olympic Organizing Committee received over this week's release of its much-maligned logo weren't enough, now eight reported cases of epileptic seizures caused by the logo's supporting video have caused the organization to pull the video. Epilepsy photo sensitivity expert Graham Harding explained, "What it appears has happened is that the flash rate of the diving sequence contravenes the Ofcom guidelines." Odds makers have given the logo 10-1 odds it will be replaced by year's end.

by Steve Hall    Jun- 6-07    
Topic: Brands, Worst



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