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Forget the Jetpacks - RAY GUNS Have Finally Arrived

raygun_weta.jpeg

For Weta Workshops, which makes action figures and other collectible props for movies and stuff, New Zealand's Touch/Case Next gives us SteamPunk ray guns.

And best of all, the ray guns are real (if not really deadly, at least really for sale). Models like the ManMelter 3600ZX and the FMOM INDUSTRIES Wave Disrupter are "constructed from metal with some glass parts," and only 500 of each is being manufactured.

Tell us that doesn't bring your lawn dart-loving '80s baby out to play, and we will glower at you in disdain.

For our own purposes, the Goliathon 83 dissolves seven-ninths of an elephant in 10 earth seconds. We could really use that kind of power whilst standing in line at the post office.

by Angela Natividad    Jun- 6-07    
Topic: Campaigns, Online, Packaging, Promotions, Strange



Capitalism is the New Revolution! (Really?)

forbes_comm.png

Propaganda and advertising play in the same sandbox. With that in mind, we re-examine Forbes' longtime "Join the Movement!" marketing stint, where images like this and this are used to trigger a taste for the concrete jungle that recalls a certain Slavic brio (1, 2).

The Economist kinda does it, too.

When did red become the new green? Are they two sides of the same coin? Oh God, is that what Christmas is all about?!

by Angela Natividad    Jun- 6-07    
Topic: Campaigns, Opinion



Homeless People Used to Condemn Use of Homeless People In Ads

homeless_guy.jpg

Dripping with egotistical irony, this Giovanni+Draftfcb Rio de Janeiro-created campaign for the Creative Club of Rio de Janeiro rips on the nation's apparent obsession with the use of homeless and disabled people in advertising seemingly to achieve creative brilliance and win awards at their expense.

With headlines, "I helped a copywriter become a creative director", "I've made a creative team win a lion at Cannes" and "Thanks to us. An art director had his salary doubled," pulls no punches while, at the same time, does the very thing it's trying to stop.

more »

by Steve Hall    Jun- 6-07    
Topic: Bad, Campaigns, Good, Poster



Hey Jordana, This Video is The Illest Dizzle

illest_dizzle.jpg

The no blah, blah, blah auto insurance company, Desjardins General Insurance, with help from Toronto's Youthography, has launched a very GM Flying Car-like video in which three bubble-headed girls video each other until one lets out the classic "Oh...My God" after seeing her friends car take off into the sky for no apparent reason other than to slap up the geared4u.com URL which takes you to Desjardins' auto insurance site.

Once you arrive at the site, you can watch the very uncool parent-like figures utter parents-trying-to-be-coolims "ill" and "dizzle" while the kids get right to the important blah, blah, blah. It's all very Fetch.

by Steve Hall    Jun- 6-07    
Topic: Good, Online, Video



Bugaboo Daytrips Gets New Site, Offers New Trips

bugaboo_tours.jpg

If you've got to push a stroller you might as well have someplace to go while doing so. Dutch stroller company Bugaboo, with help from 72andSunny, has launched a new dedicated site for its Bugaboo Daytrips program which can be found at the oddly sexual sounding URL bugaboodaytrips.com (bug-a-booday-trips, get it? OK, fine it's just us. Sorry. On with the story)

The site provides 22 downloadable walking tours throughout major cities around the world. 72andSunny Creative Director and Co-Founder, 72andSunny explains, "When you become a parent, you want to maintain your identity as an adventurous, curious, active person. Bugaboo offers two ways to help. One is a line of multi-functional strollers; the other is now Bugaboo Daytrips. The daytrips are a great way for parents to discover the multi-functionality of their Bugaboo strollers." Ah, yes, the cure for the common minivan.

by Steve Hall    Jun- 6-07    
Topic: Good, Online



Free Ice Cream For Everyone! As Long As You're Black

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As part of a promotional campaign to introduce the new TBS show Tyler Perry's House of Payne, ice cream trucks branded with the show's characters made stops in various neighborhoods, malls and events in Atlanta, Birmingham, Raleigh-Durham, Charlotte and Memphis in an effort to draw African-Americans to the show which debuts June 6. Free "POPScicles" in honor of LaVan Davis' character, Curtis "Pops" Payne were freely distributed to all. Yes all. Pay no attention to our nasty headline writer.

by Steve Hall    Jun- 6-07    
Topic: Guerilla, Promotions



Audi to Fly Kite With Two A5s in Munich

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In Munich this weekend, Audi will perform a stunt during which two Audi A5's will be tethered to and control a large stunt kite. Apparently, it's to break some kind of world record. The event is being promoted with a large billboard, placed in Berlin, with a kite extension attached. Get that A5 over here guys. The A4 is too small and the A6 is too expensive. In fact, just let the wind take control and fly those two babies to New York. We'll take it from there.

by Steve Hall    Jun- 6-07    
Topic: Guerilla, Outdoor



Oral B Solves Smelly Telephone Listing Problem

oralB_brazil.jpg

There are many ways to sell mouthwash and, believe us, we've seen them all. Except for this new piece of work for Oral-B from Leo Burnett Brazil. No one likes to be near a person with bad breath so why should it be any different with telephone listings?

by Steve Hall    Jun- 5-07    
Topic: Good, Magazine, Newspaper



Shocker: Monetizing WAP Sites More Important Than Cannes

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You learn something new everyday writing about the ad business. Did you know the biggest thing on the minds of ad agencies and brands is these days is...wait for it...how to monetize WAP site. Yes, we kid you not. This, according to a recent press release from iLoop which has partnered with Third Screen Media to "enable mobile web sites to have Internet ads." Stellar!

According to the release, the partnership "eliminates the 'how do I create the ad and make it mobile' question and Third Screen eliminates the 'how do I offer automated, relevant and targeted advertising optimized for each individual campaign' question."

Hmm, and we thought the biggest question from agencies and brands today was "Who's paying for my trip to Cannes?"

by Steve Hall    Jun- 5-07    
Topic: Mobile/Wireless



Delta's New Campaign Is So Fetch

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In yet another example advertising is clearly not the place to let loose your jive-talking, yo dude, phat fetchisms, Copyranter points us to the new Delta outdoor campaign currently assaulting New Yorkers from all angles. What the new campaign like? It's fly, my friend, fly.

by Steve Hall    Jun- 5-07    
Topic: Bad, Outdoor



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