"Dude! I got it! since we used that Dumb Dad shit a while back and everyone got all over our asses for it, let's just go back to the hot chick. No one complains about the hot chick. I mean they're everywhere. We'll just have her flip the phone across her chest with a fuck me look on her face and this bad boy will fly off the shelves. Cool?"
Oh wait, this is a Samsung ad, not a Verizon ad. Oops, wrong conference room. Sorry about that.
According to this new Accentmarketing-created Hispanic campaign, an exclusive sponsorship of the 2007 CONCACAF Gold Cup soccer tournament, Pontiac is the new aphrodisiac. Entitled "Designed for Seduction," the TV campaign will also incorporate an online promotion, "The Pontiac Play of the Game," which lets people vote for the best tournament play to win prizes.
Explaining the campaign's approach, Pontiac Marketing Director Mark-Hans Richer (or whoever wrote the press release) said, "For fans of the Gold Cup competition, passion for their favorite teams is everything and we wanted to be a part of that. Our latest 'Diseñados Para Seducir' campaign takes that same level of passion and applies it to sleek, sexy performance vehicles."
Ah, yes. Pontiac. We Build Excitement.
There's a problem with this new video campaign for Motorola's S9 wireless headphones which captures the fictional dance crew, Wirebreakers, challenging members of the public to dance offs in random locations such as a putting range, art gallery, public library and a squash court. Most people, when confronted by a strange person appearing suddenly in front of then with arms flailing and legs wiggling , will either beat the crap out of the approachee, stare or run for fear of their lives. The last thing they'll do, as portrayed in the first video of the campaign, is to actually begin dancing with the approachee as if they were long time acquaintances.
The campaign will consist of eight videos in total, released over the course of the summer. Be warned. A strange dude may approach you at any time and challenge you to a dance off.
It's a known fact nutritional supplement ads are boring. It's a known fact most coupon-style ads are boring. What's not known is the fact, in advertising, two boring things can, with a twist, become very unboring. That's what Draft/FCB Chicago has accomplished with its campaign for Optimum Nutrition Pro Complex APS. In order to redeem the coupon in this ad for a free sample of the product, the reader must not simply tear out the coupon but tear the entire magazine requiring 240 pounds of force. The ad appeared in the June 2007 issue of Flex.
For those who can't seem to muster the strength required to rip the entire magazine, Optimum Nutrition is happy to send a sample of Pro Complex APS...as long as the requesting party is happy to pay for the sample.
An ongoing campaign from abuse and violence cause group Safe Horizon is illustrating most abuse is hidden from view with ads that hide their messages in a jumble of letters. While the notion of making an ad harder to read could be questioned, the concept, which incorporates the twisted words Disrespected, Abuse, Humiliated, Punched, Kicked, Slapped, and Insulted, aligns nicely with the difficulty of the issue.
The pro-bono campaign, which can be viewed within two PDFs here and here, was created by creative team Rachel Howald and Ahmer Kalam from Howald & Kalam, LLC and will appear in various outdoor media in New York City, daily newspapers and nationally in magazines such as Essence, Redbook and People en Espanol.
- During the Cannes Festival, AdWeek's AdFreak will be publishing LeFreaque, a blog written by jury members and general delegates who will share their experiences with readers.
- Davis Freeberg questions Forbes' and Business Week's acceptance of ads promoting a questionable penny stock.
- Pepsi shareholder launches Pepsi Planet, a site on which can find, or no apparent reason, a gallery of hot/sweet/beautiful/cute women , some posing with a Pepsi can or bottle.
- If you simply can't stand it and absolutely must know the Cannes shortlists - which are far from short - for direct, promotional, media, press, outdoor and radio, they are here.
- Win fame and publicity with Adobe's "Take Creative License" contest which will award publication in the September issue of Graphic Design USA for the designer who creates the best mash up from the Adobe Stock Photos library.
Is there anything that can be said in a commercial about dandruff that doesn't come off sounding like the cheesy Alberto VO5 commercials of yesteryear? Before you say yes, watch this Italian Clear Shampoo commercial first.
Hmm. If this Hummer were really driving on the moon as Modernista and effects house Brickyard VFX would like us to believe, that Hummer wouldn't be jumping a few inches off the ground after going over the edge of a crater. It'd be flying through they air like Ben Affleck did in his meteor-mobile in Armageddon. OK, so they did a nice job making the South African shoot location look like the moon but they still forgot to lose the gravity.
You can count on car dealers for two things. Smarmy sales tactics and advertising that's really, really good or really, really bad. AdFreak points us to Mesquite Texas Hyundai dealer Absolute who adapted 2 Live Crew's Me So Horny for their own purposes in the form of Me So Horny, a car dealer jingle that lives quite comfortably on the really, really good end of the quality spectrum.
Hmm. This is new. Hot chicks getting pummeled with birthday cake in slow motion to promote the launch of Polaroid sunglasses in the United Kingdom. Created by Rubber Republic, the whack-a-hottie site strives to illustrate the importance of Polaroid's anti-glare technology.