Leo Burnett Spain Wins San Sebastian Grand Prix For TCM

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Leo Burnett Spain was just awarded the Grand Prix at the San Sebastian Advertising Festival for a campaign that ran last fall for Turner Classic Movies which involved outdoor elements that chided people for not having watched classic movies. Taglines such as "This guy still hasn't seen 'Rear Window'" and "This guy still hasn't seen 'The Apartment'" were emblazoned on parked cars as well as on scaffolding. You can view a video of the campaign here.

by Steve Hall    Jun- 5-07   Click to Comment   
Topic: Agencies, Industry Events   

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Comments



Comments

This is a really good integrated campaign!
You can see the explanation video here...
http://www.youtube.com/watch?v=QjnQzyyn2lE

Posted by: burgen man on June 7, 2007 4:54 AM





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