London Olympic 2012 Logo Video Causes Epileptic Fits

2012_olympic_logo.gif

As if the crap the London 2012 Olympic Organizing Committee received over this week's release of its much-maligned logo weren't enough, now eight reported cases of epileptic seizures caused by the logo's supporting video have caused the organization to pull the video. Epilepsy photo sensitivity expert Graham Harding explained, "What it appears has happened is that the flash rate of the diving sequence contravenes the Ofcom guidelines." Odds makers have given the logo 10-1 odds it will be replaced by year's end.

Written by Steve Hall    Comments (8)     File: Brands, Worst     Jun- 6-07  
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Comments

The unartistic shapes, the ugly proportions, the bad colours, the corny concept....It is not a logo, it's a burlesque.

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Posted by: Alan Yates on June 6, 2007 03:53 PM

Someone told me the new Olympics logo looks like Lisa Simpson giving head...now I can't see anything but that when I look at it...

Posted by: Michael on June 6, 2007 04:47 PM

Here's an appropriate alteration.
http://www.shakewellbeforeuse.com/2007/06/olympic_logo_creates_race_to_r.php

Posted by: Mark on June 6, 2007 07:16 PM

Let's not forget Atlanta changed its Olympic logo shortly after introduction. Good thing - it was bad!

Posted by: Greg Gillispie on June 6, 2007 08:53 PM

Michael Wolff (of Wolff Olins) blames the response to this masterpiece upon negative publicity.
Erm... no, Michael, it's because nobody likes this crock of shite. And we're even less impressed that it cost us taxpayers 400,000.

Posted by: Londoner on June 7, 2007 04:44 AM

I think there is a tie in with the paralympics folks.

Posted by: n on June 8, 2007 09:56 AM

Anytime a client wants to play the design-by-committee card, this logo should be shoved back in their face.

"Let's incorporate the numbers 2012"
"Oh, I want it to be jaggy"
"I hear hot pink is making a comeback, let's make sure that's in there somehow"

Posted by: Paul on June 8, 2007 12:10 PM

Guess it doesn't matter anyway considering the world is going to be blown up in 2012 before we get to this Olympic debacle.

Posted by: I on June 8, 2007 01:23 PM

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