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McDs Gets All Stop Motion. We Remain Unconvinced

healthy_mcds.png

We hardly recognize the McDonalds we've come to know so well in this stop motion ad by DDB, Chicago and production company Vitamin.

Stop motion is, like, the new sex (Lux best demonstrates: 1, 2). Gotta say, the method that helps make soap sexy can also do wonders with McD's.

The only question is, can the crisp and health-savvy ad get rid of the perpetual moisture that seems to plague the restaurant's floor? Or the square-shaped eggs in the breakfast sandwiches that betray utter non-freshness? Or the unhappy-looking, sickly-colored cheese? Or the flat and unimpressive non-meat-tasting patties?

Like hook-ups on MySpace, McDs runs the risk of traumatizing the ad-charmed with is actual appearance.

Written by Angela Natividad    Comments (8)     File: Brands, Commercials, Packaging, Television     Jun- 8-07  

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Comments

Dontcha know that if you eat a McDonald's burger upside down that it tastes way better? Fact.

Posted by: FishNChimps on June 8, 2007 11:56 AM

Extra mile: protein-style

Posted by: Angela on June 8, 2007 12:01 PM

I think this is a more accurate McDonalds commercial...

http://www.youtube.com/watch?v=vaS1xQvQEKg

Posted by: Fish on June 8, 2007 01:10 PM

I think this is a more accurate McDonalds commercial...

http://www.youtube.com/watch?v=vaS1xQvQEKg

Posted by: Fish on June 8, 2007 01:14 PM

When they are illustrating the word "What" it looks like "Shat" before the W has been finished.

Posted by: Adam S on June 8, 2007 01:39 PM

When they are illustrating the word "What" it looks like "Shat" before the W has been finished.

Posted by: Adam S on June 8, 2007 01:40 PM

When they are illustrating the word "What" it looks like "Shat" before the W has been finished.

Posted by: Adam S on June 8, 2007 01:40 PM

This is a crazy McDonald's site

http://shrek.mcdonalds.com

Posted by: RayKroc on June 8, 2007 08:40 PM

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