No, Really. Seriously. Pontiac Will Seduce You

Lights_pontiac.jpg

According to this new Accentmarketing-created Hispanic campaign, an exclusive sponsorship of the 2007 CONCACAF Gold Cup soccer tournament, Pontiac is the new aphrodisiac. Entitled "Designed for Seduction," the TV campaign will also incorporate an online promotion, "The Pontiac Play of the Game," which lets people vote for the best tournament play to win prizes.

Explaining the campaign's approach, Pontiac Marketing Director Mark-Hans Richer (or whoever wrote the press release) said, "For fans of the Gold Cup competition, passion for their favorite teams is everything and we wanted to be a part of that. Our latest 'DiseƱados Para Seducir' campaign takes that same level of passion and applies it to sleek, sexy performance vehicles."

Ah, yes. Pontiac. We Build Excitement.

by Steve Hall    Jun-17-07   Click to Comment   
Topic: Brands, Campaigns   

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Comments



Comments

I am glad that Pontiac has some exciting advertising plans. But can anyone at Pontiac actually design/build a car that people want to buy?

Posted by: Propaganda Minister on June 18, 2007 8:08 AM







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