Pringles: Make a Hero Out of Chips, Win Movie Tickets
Riding the coattails of Spiderman III, Agency.com, London has put together this weird video contest for Pringles. The idea is to throw together a video with Pringles as the star. We'd call it a stretch to make a hero out of potato chips, but it can't be any less off-putting than getting rescued by a spider suffering from involuntary costume changes.
Entries made thus far are pretty broad. This one is like America's Funniest Home Videos, except without Bob Saget. And for some reason that we're failing to wrap our brains around, this one involves a crab. (The animation's pretty awesome, though.)
Winners get 12 months unlimited Cineworld passes, valid at all UK theatres and at Cineworld Dublin - not a bad deal.
Pringles last did the CGM thing in March, when they were courting new jingles. Guess Spiderman's not the only one suffering from an identity crisis.