R/GA, O&M, Farfar, CP+B, Saatchi Win At Cannes
- Advertising Age reports, "R/GA, New York, today won the Cyber Grand Prix for Nike Plus for best online advertising, and Unilever's "Evolution" by Ogilvy & Mather, Toronto, won the Grand Prix for best viral execution. The third Cyber Grand Prix, for best website, went to "Heidies," Diesel's spoof takeover of its site by two girls who supposedly hold a Diesel exec hostage, done by Aegis Group's Farfar, Stockholm."
- Crispin Porter + Bogusky was named Interactive Agency of the Year at Cannes
- Saatchi & Saatchi New York pulled in the Cannes Press Grand Prix for their Ultra Tide Stain Remover work.
- View all the winners here.
Comments
how where these "viral" awards decided, cos the only fair way is to track ALL views...cos this lot is advertising exec friendly, but not as well viewed as some other pieces that hardly got a mention (like the dove on though)
At Cannes, all that matters, rightly or wrongly, is creativity. They don't care at all about whether the ads actually worked.
What Steve said.
Well, with the Heidies we generated over 400.000 visits to diesel.com in 5 days, starting the promotion, via word of mouth, only when the action went live.
Maybe we did not get the numbers other viral projects received, but if you consider the time frame and the global PR buzz we created, I think we definitely deserved the award. And please don't tell me the project was not creative :-)
Well, with the Heidies we generated over 400.000 visits to diesel.com in 5 days, starting the promotion, via word of mouth, only when the action went live.
Maybe we did not get the numbers other viral projects received, but if you consider the time frame and the global PR buzz we created, I think we definitely deserved the award. And please don't tell me the project was not creative :-)
heidies is really creative, like subserviant chicken, and the axe girls, or infact any project which is based on the same dull, and tired idea of interacting with a flash script...well done martina, pat yourself on the back for that striking piece of creative!