Seat Back Pockets Keep Conference Attendees Away From Trash Barrel

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Pity the poor conference attendee. At every turn, they are bombarded with useless handouts that, two feet later, end up in the trash barrel. Or, worse, they find themselves on every email list known to man after leaving the conference. Rather than foist this crap on attendees in a manner that's annoying and far too easy to ignore, why not provide them something useful they won't want to toss as soon as they come into contact with it?

At a recent media conference held in Tel Aviv, Israeli retail fashion chain H&O had the right idea when it created seat back mounted "chair vests" complete with pockets filled with bottled water, a snack bar and the reatailer's catalog, all easily stowed in front of a captive audience without a trash barrel in sight. Come on conference sponsors, take a hint from H&O and give your prospective customers something they can actually use.

by Steve Hall    Jun-14-07   Click to Comment   
Topic: Creative Commentary, Good, Specialty   

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Comments



Comments

Whose to say that the material is actually useful? It's all about the content. Sure everyone and their mothers will be talking about H&O after the show, but is it worthwhile? Wait a second, did I actually write that... nevermind. I agree, good strategy.

Posted by: Dhaval M. on June 14, 2007 3:14 PM

Whose to say that the material is actually useful? It's all about the content. Sure everyone and their mothers will be talking about H&O after the show, but is it worthwhile? Wait a second, did I actually write that... nevermind. I agree, good strategy.

Posted by: Dhaval M. on June 14, 2007 3:21 PM

Man, I was supposed to go to that conference. Our VP of Business Development was there - I'll ask him if he noticed them.

Posted by: Eli Feldblum on June 15, 2007 6:49 AM

Would any one be willing to please share the current attendees list of contacts from OMMA (East and West), Ad:Tech (NYC, S.F and Chicago), Brand Summit, and Affiliate Summit? And or any other important Online/Interactive Conference!

Mike DeVolder
515-251-2687
mdevolder@travelmarketinggroup.com

Posted by: Mike DeVolder on September 14, 2007 3:03 PM

Would any one be willing to please share the current attendees list of contacts from OMMA (East and West), Ad:Tech (NYC, S.F and Chicago), Brand Summit, and Affiliate Summit? And or any other important Online/Interactive Conference!

Mike DeVolder
515-251-2687
mdevolder@travelmarketinggroup.com

Posted by: Mike DeVolder on September 14, 2007 3:45 PM





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