Silver Surfer Makes Waves in the Underground
20th Century Fox is using this Silver Surfer trailer to entice roving eyes on the commute between Jersey and Manhattan on the PATH line. It's slated to run the entire month of June.
This is a really interesting idea. Submedia has a patented tunnel system that turns static images into moving pictures right outside a train's window. Beats staring at the LavaLife ads slathered all over the Bay Area's BART train interiors.
We actually want to watch Silver Surfer now, even though we've been burned one time too many by superhero films that, far from authentically adapting a comic book concept, really just suck the love out of nostalgic fans.