Trojan Gets Orwellian on Our Asses

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While other condom-pushers go voodoo and the French go ... French, Trojan has decided to Evolve - a new campaign that takes on an uncharacteristically serious tack to turn condoms into a de facto aspect of the casual encounter.

The ad takes an Animal Farm kinda twist, except in reverse, depicting boys as pigs until one buys a condom and turns into a yummy hipster man-thing.

It does strike us as a little lopsided, though. Men out there probably couldn't even count on one hand how often a woman has said, "I don't like how it feels with a condom on..."

by Angela Natividad    Jun-25-07   Click to Comment   
Topic: Brands, Online, Promotions   

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Comments



Comments

Angela...
Yeah but will it work with the Al Queda market?
Cheers/George

Posted by: George Parker on June 25, 2007 12:10 PM

Yeah, this one kinda struck me as odd. I guess I can understand it from a "men are the target audience" standpoint. But as a consumer and a woman, I think Trojan needs to take the stance of both parties needing to be responsible.

Posted by: monkey [TypeKey Profile Page] on June 25, 2007 1:31 PM

It's a step in the right direction, but Trojan should keep going toward social agenda marketing. Why not do for sexual health what Dove has done for real beauty? More discussion on this is here:

http://www.unboundedition.com/content/view/1022/50/

Posted by: jaykaydee on June 25, 2007 4:03 PM

What a joke. Sure as a tv spot it's different and all that jazz... but to build a website based around it? I mean literally build a website around a tv spot?

What is this 2002?!?

It comes across more as a portfolio piece for the agency and creative team than a marketing effort on behalf of trojan.

There's an idea here, to bad they didn't figure out how to use this wonderful web thingy to carry it forward.

Click here to see a print ad? Christ... FAIL!

Posted by: seriously? on June 25, 2007 6:44 PM

What a joke. Sure as a tv spot it's different and all that jazz... but to build a website based around it? I mean literally build a website around a tv spot?

What is this 2002?!?

It comes across more as a portfolio piece for the agency and creative team than a marketing effort on behalf of trojan.

There's an idea here, to bad they didn't figure out how to use this wonderful web thingy to carry it forward.

Click here to see a print ad? Christ... FAIL!

Posted by: comeon on June 25, 2007 6:45 PM







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