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Weiden + Kennedy Wins CareerBuilder Account

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The tipsters have spoken. First to George Parker. Now to Adrants. It seem the idiots over at CareerBuilder who fired Cramer-Krasselt apparently because its Super Bowl ad didn't place the the wholly unscientific USA Today Super Bowl ad poll have awarded their account to Wieden + Kennedy. Good luck guys. Hopefully, you'll convince the intelligence-challenged CareerBuilder folks there's far more reliable studies out there to determine ad effectiveness.

by Steve Hall    Jun- 4-07   Comments (1)   
Topic: Agencies, Brands
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Comments

Maybe in the ads that CK did they used the actual employees of CareerBuilder.

Posted by: Tom Egly on June 5, 2007 3:24 PM

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