11 Seven Elevens Get Kwik-E Mart Treatment

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For some, a dream has been realized: a slew of Seven Elevens have evolved into Kwik-E Marts for a month to promote The Simpsons Movie. The evolution has improved business for one Burbank, CA store by about 300 to 400 percent, according to AdCritic.

The metamorphosis includes changes to the exterior, interior and employee uniforms. The stores are also littered with myriad opportunities to snap a shot of yourself with a character from The Simpsons.

After years of less-than-tactful trashing on the show, we think it's a nod in the right direction for Seven Eleven to embrace its alter ego with such abandon.

by Angela Natividad    Jul- 9-07   Click to Comment   
Topic: Good, Guerilla, Outdoor, Promotions   

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Comments



Comments

This is a brilliant marketing idea. Cheap, effective, and accurate.

Posted by: David on July 13, 2007 1:57 AM





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