Apparently, Pepsi Can Make You a Clown
Here's an ad that's generating a bunch of icky reactions. Rekindling It phobias and sparking court jester jokes, apparently Pepsi will add a little (too much) color to lives that would otherwise fade into grayscale.
How in hell did this get past the pitch room? Maybe somebody thought lips in brand-colored trappings would be a natural nod to the distinctive Pepsi logo. And because we know somebody's going to step forward and go, "Hey, guys, obviously it worked because people are talking about it," we're going to roll our eyes in advance and STFU.
Comments
Call me crazy, but I like it. I've long used the analogy that when I switched from the agency side to the client side I came in with loud bright fun colors. But, everyday I'm on the client side, the corporate is trying to convert those colors to black and white.
Call me crazy, but I like it. I've long used the analogy that when I switched from the agency side to the client side I came in with loud bright fun colors. But, everyday I'm on the client side, the corporate is trying to convert those colors to black and white.
Do not like. I see what they're trying to do but the clown phobia thing is hard to shake.
http://www.changethatsrightnow.com/problem_detail.asp?SDID=809:1477
The billboard reminds me of Rocky Horror:
Pepsi: The choice of Sweet Transvestites.