Cars, Drums, Gladiators, Robo-Cops Mash It Up in Chimney For Sony Blu-ray

With the Blu-ray/HD-DVD wars well under way, it's apropos this new Fallon London-created, RSA Films-produced Sony Blu-ray commercial, Lasers, contain fighting gladiators. Shot in a working industrial chimney (a really big one) in Hungary with no natural light and illuminated only by laser beams, robotic cops and gladiators duke it out while automobiles are dropped on rain-drenched drums from atop the chimney. The commercial's plot? Your guess is as good as ours. Oh wait. Random Blu-ray-enhanced entertainment for the entertainment's sake.There. That's it.