Don't Drink and Drive Message Delivered Without Blood and Gore

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Heeding the results of recent research which finds young men don't believe all those horrific drunk driving crash ads becasue they never get that drunk, London's Department for Transport has launched a new Leo Burnett-created commercial that leaves the crash test dummies and dramatically heart wrenching approaches behind in favor of a bartender who spews forth imaginary advice from all the people in a guy life who simply wanted a beer.

As opposed to fear of death, this commercial uses fear of guilt as its vice Fear of losing one's license. Fear of explaining that to parents. Fear of jail time. Fear of embarrassment over having to explain all this to those in one's life. While we're not sure all that would go through our head prior to ordering a beer, the message is certainly a a more practical and relatable one.

by Steve Hall    Jul-24-07   Click to Comment   
Topic: Commercials, Good   

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Comments



Comments

Recent statistics show that incidences of drink driving are on the increase in the UK especially within the 18-25 age bracket.
Personally, I'm of the opinion that Norway have it right - no alcohol limit: one drop of alcohol and you can't drive. Get caught driving and you lose your licence. Simple and effective.
I'd probably suggest going one step further and saying that all drink drivers should be shot on sight.
Probably a good thing I'm not in charge, eh?

Posted by: Londoner on July 25, 2007 5:29 AM





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