'Goodbye Uni ... Hello Job' Gives Career Inspiration with British Accent

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Here's something that looks mildly useful. OpenAd.net, trade charity NABS and LIZ H have decided to take the ad world's talent disparity into their own hands with a wee guidebook called "Goodbye Uni ... Hello Job."

The book is packed with ditties from UK creatives like Ben Priest of RKCR/Y&R and Kim Papworth of Wieden+Kennedy. Some is really good, like the section on assessing a potential creative partner (don't pick one you "fancy") - and some advice is just iffy, like "Be one half of a dream team," which just sounds like it belongs on a poster with a backdrop of the clouds or something. There are also good tips on building a book, which we think is pretty critical.

And because it can't be avoided, newbies are also admonished not to take it to heart when the first job doesn't work out.

Swoop up a copy at the LIZ H site. And if you don't need it (though a hark back to the fundamentals is always nice), print it out and dump it on the desk of some bleeding heart would-be creative. There's plenty out there, we're sure.

by Angela Natividad    Jul-13-07   Click to Comment   
Topic: Agencies, Good, Publishing   

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Comments



Comments

Although many school and uni students say it's hard to get into the industry, it's never been easier from the point of view of finding out about various people or companies in the industry through search on the Internet and deeper within many social betworking sites, especially like advertising ones such as htto://www.mediastarz.co.uk . It still is true it's who you know not what you know that can make the difference so if I was starting out on the advertising road once again I'd be using the digital medium to the full and making friends with those in the industry before I attempt an interview or three.

Posted by: Jon Clarke on July 13, 2007 3:02 PM

Although many school and uni students say it's hard to get into the industry, it's never been easier from the point of view of finding out about various people or companies in the industry through search on the Internet and deeper within many social networking sites, especially like advertising ones such as htto://www.mediastarz.co.uk . It still is true it's who you know not what you know that can make the difference so if I was starting out on the advertising road once again I'd be using the digital medium to the full and making friends with those in the industry before I attempt an interview or three.

Posted by: Jon Clarke on July 13, 2007 3:03 PM

Although many school and uni students say it's hard to get into the industry, it's never been easier from the point of view of finding out about various people or companies in the industry through search on the Internet and deeper within many social networking sites, especially like advertising ones such as htto://www.mediastarz.co.uk . It still is true it's who you know not what you know that can make the difference so if I was starting out on the advertising road once again I'd be using the digital medium to the full and making friends with those in the industry before I attempt an interview or three.

Posted by: Jon Clarke on July 13, 2007 3:03 PM







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