Hey, Disease Prevention Can Be Sexy Too

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Cummins & Partners, Melbourne put together this ad for Multiple Sclerosis in Australia, in which the various body parts of a naked model are stamped with blank expiration dates. The text reads, "When you have Multiple Sclerosis you never know what will expire next."

Way to adopt decadence to educate. Cummins & Partners is the same firm that in March put a coin-operated scientist on the street, also for MS. Clearly these are the guys to go to when you've got a disease that merits discourse.

by Angela Natividad    Jul- 5-07   Click to Comment   
Topic: Cause, Magazine, Poster   

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