HP Gets Personal with the Cult of Graphic Design

toyrama.jpg

Perhaps sick of playing with other people's hands, HP rips a page out of Apple's playbook and tries taking the back door into widespread popularity: by appealing to graphic designers.

Toyrama, created by Arc Worldwide Singapore, is jammed with all the tiresome but stock aspects of an animated world, including theatrical, urban and comical elements, with a Willy Wonka twist: the best animated director to join the Toyrama contest gets to visit Dreamworks.

Don't forget to return your Everlasting Gobstopper on the way out.

by Angela Natividad    Jul-30-07   Click to Comment   
Topic: Brands, Online, Promotions   

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