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Half Day Conference to Explore Eco-Friendly Business Practices

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On Tuesday, July 4 from 1:30P - 6P at the Microsoft Executive Customer Briefing Center in New York City, Business Development Institute and PR Newswire will host Green Communications, a collection of case study presentations given by corporations who have launched products or business initiative which are eco-friendly.

Presentations will be given by Ford, the EPA, HSBC, Interface and National Geographic. More information on the conference is available here. For a discount off the event's price, use the code, greenadr.

by Steve Hall    Jul-15-07    
Topic: Industry Events



Love and Money are Two Sides of Same Coin, Says Tiffany's

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In preparation for its debut in the vicinity of Wall Street, Tiffany's erected this big ad across its future storefront that reads, "Close the Deal." Love and business apparently share a few things in common: a hunt, a chase, a courting period and an expensive deal-maker.

Clever.

As a sidenote, we noticed that the L in "Deal" is peeling off. Come on, Tiffany. We didn't take you for quite so shabby a girl.

by Angela Natividad    Jul-13-07    
Topic: Good, Outdoor, Promotions



Obama Girl and Giuliani Girl Face Off in Bootylicious Street Fight

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OK, either this is getting really stupid or really brilliant. On Monday, a follow up to the Obama Girl video entitled Obama Girls vs. Giuliani Girl will be released. In the video, the famed Obama Girl, aka Amber Lee Ettinger, and her posse of bootie shakin' hotties will take on a posse of bootie shakin' hotties known as the Giuliani Girls.

This, my friends, is what's become of American politics. Bootylicious asses and big boobs are the new determining factor in the selection of America's next President. It's no wonder the rest of the world sees us as a bad sitcom about Catholic School girls bursting out of their Wonderbras and pleated plaid minis like faux high school strippers on Photobucket who must resist restraint from bible-thumping nuns with repressed feelings of sexual inadequacy and ban-everything cause groups run by their cousins.

more »

by Steve Hall    Jul-13-07    
Topic: Racy, Video



Modernists Sues Reebok's Rockport For Breach of Contract

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This one's a toss up. It's either it's a child crying over spilled milk or it's a kid standing up to a towel-snapping bully. Boston-based Modernista is suing Reebok's Rockport claiming the footwear company owes the agency $500,000 for work it did during 2007 contract negotiations and, inclusively, a $225,000 early termination fee Modernista imposed when Rockport suddenly dumped Modernista and hired Hill Holiday.

Modernista claims it continued to work in good faith while 2007 contracts talks were underway during which the agency claims Rockport had nothing but kind words for the work. The sudden firing on February 28 took the agency by surprise. Modernista claims Rockport strung the agency along as it searched for a new agency and had no intention of maintaining its relationship with Modernista.

more »

by Steve Hall    Jul-13-07    
Topic: Agencies, Policy



Cuba Gooding Jr. Wears Michael Jordan's Hanes Underwear

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There's something a tiny bit depressing about seeing Cuba Gooding Jr. in a TV commercial. After all, the guy went from Oscar winner to...underwear spokesman? That's gotta hurt. However, these new Martin Agency-created, Lost Planet-edited Hanes commercials featuring Gooding Jr. and Michael Jordan are quite good. Gooding, perhaps channeling a bit of his Jerry McGuire-esque charm, gets a bit Oscar spastic-like when he meets Jordan who's wearing a Hanes t-shirt.

In a second spot, he thanks Jordan for gifting him a pair Hanes Comfort Soft Waistband boxers. It doesn't go so well. But Gooding makes it work so well we like watching him as much as we like watching Jennifer Love Hewitt in her Hanes commercials. OK, that didn't come out so well.

by Steve Hall    Jul-13-07    
Topic: Campaigns, Celebrity, Commercials, Good



Lucky Brand Jeans Brings Back Sixties-Style Summer of Love

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We're behind on this a bit but New York's Night Agency has put together a 21st century version of a 1960's flower power, cross country tour for Lucky Brand Jeans complete with tricked out 1949 Flxble bus. The bus, which recently made its way across the country from LA, is now in New York City and will be parked in front of the Lucky Brands store at Broadway between Prince and Spring around 4PM where The Hysterics will perform if you want to check it out.

The bus will then set out to traverse the country again making stops at events such as Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City limits and others throughout the summer and fall.

more »

by Steve Hall    Jul-13-07    
Topic: Events, Good, Video, Weblogs



Jonas Moore Gets More Mashing, and Still More, and More Still

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Ever vigilant, Factory sent us more mash-ups of the Jonas Moore thing it's doing. These guys, Humans Out Of Control, created a whole YouTube channel for the effort. And these are The Marvis. Their mash-up involves gratuitous use of some woman named Ananke, who says things like "A woman's work is never done!"

We thought the "Vietnam: The Game" billboards around modern London were a nice effect for illustrating the premise. At this point though, all the mashups-cum-trailers are just kind of coalescing. We feel like we've seen every image at least three times. Just hurry and give us the first episode already.

by Angela Natividad    Jul-13-07    
Topic: Consumer Created, Online, Promotions



'Goodbye Uni ... Hello Job' Gives Career Inspiration with British Accent

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Here's something that looks mildly useful. OpenAd.net, trade charity NABS and LIZ H have decided to take the ad world's talent disparity into their own hands with a wee guidebook called "Goodbye Uni ... Hello Job."

The book is packed with ditties from UK creatives like Ben Priest of RKCR/Y&R and Kim Papworth of Wieden+Kennedy. Some is really good, like the section on assessing a potential creative partner (don't pick one you "fancy") - and some advice is just iffy, like "Be one half of a dream team," which just sounds like it belongs on a poster with a backdrop of the clouds or something. There are also good tips on building a book, which we think is pretty critical.

more »

by Angela Natividad    Jul-13-07    
Topic: Agencies, Good, Publishing



Old Spice Hits Kilamanjaro for Experienced Man Challenge

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Wieden + Kennedy, Amsterdam put together these ads that continue to promote Old Spice's worldly wisdom with the Experienced Man Challenge, a series of domestic trials gone wild that gauge a real man's capability, suave and scent.

The spots are directed by Brian Lee Hughes. Here we see two dudes struggling to start an engine; here one gets a sturdy door open with a sexy knock; and here, perhaps most trying of all, one parallel-parks with a camel.

Manly indeed. Who doesn't get hot over a sexy knock? We're way out of bom chica wah wah territory now.

by Angela Natividad    Jul-13-07    
Topic: Campaigns, Commercials



Polaroid Unwittingly Snaps Mob Murderer on Promo Photo

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Polaroid's Malibu promotion den is a hot spot for celebrities great and small, famous and, uh, infamous.

Convicted felon Chris Paciello, a former Mafia associate that went down snitch way to avoid life in prison, was recently captured in a promo shot with Entourage's Kevin Connolly after a big party at the beach house.

Some time ago Paciello pleaded guilty and later turned in affiliated buddies after a $300,000 bank heist and a break-in on Staten Island that ended in bloody murder.

Life for him seems pretty sweet now. The distinctive Polaroid first appeared on TMZ, where the mobster was only addressed as Kevin Connolly's "buff buddy."

Well, that party promo clearly banked more attention than Polaroid probably thought - or hoped - it would.

by Angela Natividad    Jul-12-07    
Topic: Celebrity, Promotions



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