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BK Promo Sparks Facial Hair Fetishes for Unlikely 'Stache Sporters

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We've just spent the last hour having way too much fun with Pet Moustache, built in-house by the facial hair-loving folk at Crispin Porter + Bogusky.

The site is an interactive extension of the Burger King Western Whopper campaign, and it's almost too entertaining, particularly in the wee hours of the morning.

You upload a picture, grow your own mustache and then trim, wax and shape it. The demo made this process look really easy but the hair is unwieldy and the image at left was the best we could do.

If we could get this grooming thing down, we think we'd look kind of awesome.

"It's horrific," a nearby passerby said.

Yeah. If by "horrific" you mean, "THE SEX."

by Angela Natividad    Jul-12-07    
Topic: Good, Online, Promotions, Strange



Trance Music Adds Little Flair to Jonas Moore Mash-Up Promos

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Factory Publishing launched a contest for The Many Worlds of Jonas Moore, an online graphic novel with a Matrixy premise that revolves around a United States controlled by - get this - British gamers.

Jonas Moore fans can mash up, remix and otherwise stir the soup of various graphic novel media to create their own music videos.

To demonstrate that all's well on the CGM front, Factory sent us this recent montage put together by an artist called Emeson for his song Maybe We Energise.

The song has its moments and the tame, carefully-selected imagery is occasionally cool, but the whole thing rings too much like an agonizing 20 minutes spent watching a video collage at somebody's wedding: self-indulgent, too long, and uninteresting to non-fans.

by Angela Natividad    Jul-12-07    
Topic: Online, Promotions, Trends and Culture, Video



Sisley Ad Brings New Meaning to the Term, 'Coke White'

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Animal New York pointed us to this new Sisley ad by Zoo Advertising, Shanghai. Across the bottom of the brand are the words "Fashioin Junkie."

Irritation over the misspelling of "Fashion," and consequent suspicion of the ad's legitimacy, aside, Sisley is typified for the poetic license it exercises to put women in compromising positions, examples here and here. We're clearly not in the same neighborhood as cause-toting sister label Benetton anymore.

But hey, this is no time to preach the message. Clever use of the credit card in the spot, considering the nicely-carved coke-white dress probably cost as much as a nicely carved couple ounces.

UPDATE: In the comments section, a note from Sisley states these images are not the approved work of the company. Um, right. Is that why it took them so long to make this comment?

by Angela Natividad    Jul-11-07    
Topic: Brands, Poster



Madison Mallards Get Morgan Freeman-Like Voice Treatment

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Sounding very much like Morgan Freeman, the Tom Kane-intoned voice over in these new Shine Advertising-created spots (one, two) for the Madison Wisconsin Mallards baseball team (yes, we'd never heard of them either) conveys the purity of America's favorite passtime (at least the way it should be) to...opera and stamp collecting. Yes, we know. It sounds very strange but, on some odd level, it works.

by Steve Hall    Jul-11-07    
Topic: Campaigns, Commercials, Good



'Joystick' Toes Line Between War and Play

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The hegemony-prodders at TRUF have produced an addition to their running TRUF/Lies campaign with the help of Agent Jackson, NYC and Adam Longlands from The Matrix.

This prospective viral, dubbed Joystick, weaves war games into traditional video game imagery. As the graphics of both improve with time, you're ultimately faced with the question: is the evolution from doe-eyed gamer to soldier the equivalent emotional exchange of one joystick for another?

The video had the twin effect of embedding mushroom clouds behind our eyelids and leaving us with one of those headaches earned only after 6 hours of Atari.

The TRUF/Lies campaign is part of a bigger effort to question conventional wisdoms and enliven the sustainability discourse through an art in action contest, conducted by TRUF, MemeLabs and your very own Angela. All that happens in the fall, so be sure to brace yourselves for impending awesome.

by Angela Natividad    Jul-11-07    
Topic: Good



Ready for a New Buzz Word? All Together Now: 'AVATARSMENT'

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Leaping into the virtual world with guns a-blazing, and perhaps dissatisfied with slaughtering just Spanish on its quest for incoherence, Taco Bell partners with DraftFCB, Irvine, which in turn enlisted Gizmoz and MTV, to launch a "virtual casting call." Future digital celebrities will have the pleasure of appearing on a late night commercial in the MTV Video Music Awards.

So for those seeking their 15 minutes of fame amongst stoner-kind, you may get your wish.

more »

by Angela Natividad    Jul-10-07    
Topic: Online, Promotions, Strange



(sic) culture Chooses Table Napkins Over iPhone, Any Day

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We're kind of crazy about this parody site for (sic) culture's iDea, which contests the iPhone with a table napkin and an awkward pear-shaped logo sporting a bite on the "wrong" side.

Like the iPhone, it's got simplicity going for it - and like the iPhone, it can accommodate your biggest ideas, then act as a vehicle to communicate it to the rest of the world. Add-on accessories include masking tape.

As an act of goodwill, the small print divulges that the parody site was created on a Mac. That aside, we think it's less a jab to the miracle technology and more a nod to the simple things we take for granted.

more »

by Angela Natividad    Jul-10-07    
Topic: Online, Packaging, Spoofs



Perrier Nails Left-of-Center in the Bullseye

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In hopes of winning points with the edgy and the tongue-in-cheek, Perrier launches Show Me Perrier.

The site works a little like Stumbleupon. You click on the Perrier logo (which, instead of "Perrier," says "Sexier") and it brings you to a new Web destination without driving you out of the Perrier site. Then you rate the content or contribute your own site to the mix.

more »

by Angela Natividad    Jul-10-07    
Topic: Best, Brands, Online, Poster



Candystand Leaps Off Dedicated Site, Infiltrates UK

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After deluging us with Candystand-specific fun and games, the makers of the Wrigley's games have started a microsite for UK-based Airwaves gum. Check out Airwaves Pro.

It boasts user interactivity features, content sharing and laggage galore.

by Angela Natividad    Jul-10-07    
Topic: Games, Online



Voyeuristic Viral Draws Fawning Eyeballs to Open Event

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SemutApi Colony put together a video to help raise awareness about an event with voyeuristic viral from the inside. Here you find a camera boy peering up shirts and down ass cracks to gauge the quality of fan meat.

We're not sure what language the viral is in but it does involve a good swift punch in the face, which was pretty satisfying.

by Angela Natividad    Jul-10-07    
Topic: Online, Video



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