« Jun-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  | Aug-07 »

11 Seven Elevens Get Kwik-E Mart Treatment

kwikeee.jpg

For some, a dream has been realized: a slew of Seven Elevens have evolved into Kwik-E Marts for a month to promote The Simpsons Movie. The evolution has improved business for one Burbank, CA store by about 300 to 400 percent, according to AdCritic.

The metamorphosis includes changes to the exterior, interior and employee uniforms. The stores are also littered with myriad opportunities to snap a shot of yourself with a character from The Simpsons.

After years of less-than-tactful trashing on the show, we think it's a nod in the right direction for Seven Eleven to embrace its alter ego with such abandon.

by Angela Natividad    Jul- 9-07    
Topic: Good, Guerilla, Outdoor, Promotions



Fage Brings New Meaning to 'Pearl Diving'

honora_fage.jpg

We enjoy this print effort between Greek yogurt brand Fage and jewelry label Honora, in which the latter's pearls are given extra dimension by the parallel illusion of a dip into the rich Greek yogurt.

Fage may ring provincial, but its Ogilvy & Mather billing and collaborative dip-ins with brands like Honora suggest anything but.

by Angela Natividad    Jul- 9-07    
Topic: Brands, Good, Magazine



It's Food, Not Fucks, that Make a Match, Says Match.com

match_diet.jpg

We're having fun with this new quiz-style Match.com campaign, the first iteration of which we saw a couple of weeks ago.

In a rollover questionnaire housed by this unappetizing banner ad, we made the meat-loving choice and were redirected to a page full of meat-loving men.

We have to say their use of borderline campy imagery in these new dating ads is way more effective than the Tits + Love approach.

by Angela Natividad    Jul- 9-07    
Topic: Brands, Online



Saatchi Wins No Cookie for Creativity

ikea_prowlingstreets.png

After All You Need is Luvs, we can't say we're crazy about anything Saatchi at the moment.

But having seen this conspicuously similar pair of ads by MFI and IKEA, the Ad Police - an incognito force - did some following-up and found another pair of matched ads from the same two campaigns.

See IKEA's fighting couple, 2002, Crispin, Porter & Bogusky.

See MFI's fighting couple, 2007, M&C Saatchi.

Way to leave your lovemarks, guys.

by Angela Natividad    Jul- 9-07    
Topic: Agencies, Commercials, Worst



ad:tech Miami Closes, Opens Eyes to Differences, Similarities.

miami_adtech_close.jpg

The inaugural Miami ad:tech show, held at the Miami Beach Convention Center June 26-27 was a success by my metrics. It was well attended. It offered content not found at other ad:tech conferences and it opened the eyes of many to the burgeoning Latin American and Hispanic marketplaces. While many of the panelists and speakers agreed definitive research on the space is lacking, there is no doubt each demographic group has left its minority status behind and are fast becoming a major influence on the American scene. And "they" isn't even the proper word. After all, there's really no "we" and "they." There's just "us." Americans. The people that live together on this soil, fuel its multi-faceted culture and buy a lot of stuff.

more »

by Steve Hall    Jul- 7-07    
Topic: Industry Events, Opinion, Trends and Culture



Candystand Does Air Hockey, We Are Not Amused

air_hockey.jpg

High off our last accolades, Candystand took the liberty of sharing its new air hockey game with us.

They promised it would be as addictive as ping-pong but it wasn't. It sucked, mainly because the hockey puck is controlled by the movement of your mouse and it sometimes takes awhile for it to catch up.

With that in mind, the British destroyed us more times than we want to relive.

Air hockey = FTL. And the music is horrible!

by Angela Natividad    Jul- 7-07    
Topic: Bad, Games, Online



Saatchi Turns Anti-War Manifesto into Diaper Jingle

u_need_luv.png

It's a rare thing when marketers get pissed-off about the appropriation of meaningful symbols to sell stuff. Isn't that, like, what we do?

But the Beatles and the Vietnam war (particularly in the context of our current overseas "disagreement") are somewhat sensitive topics. So if you're going to use "All You Need is Love" to push diapers, expect to be swathed in shit.

See the first spot for All You Need is Luvs. We have to admit it's sort of cute.

In defense of its use of the Vietnam-inspired tune for a Luvs Deluxe campaign, Mark Rolland of Saatchi & Saatchi said, "The song itself was chosen to help create a stronger connection to the Luvs brand and awareness of its core benefit--leakage protection for less."

Stick to ripping IKEA ads, man.

by Angela Natividad    Jul- 6-07    
Topic: Agencies, Brands, Worst



Hawaiian Caffeine Contenders May Get More than Just a Good Lei

coh_starbucks.jpeg

In an effort to convert coffee-drinking loyalists, Coffees of Hawaii recently left some free coffee samples pinned to car windshields in front of a few Starbucks. The samples promoted the frequency and variety in their coffee delivery service.

Apparently the Hawaiian tradition of getting visitors leid is a kindly euphemism for what they prefer to do with local competition. Here's to hoping the coffee is just as hard - er, strong.

by Angela Natividad    Jul- 6-07    
Topic: Guerilla



Scion Momentarily Shelves Little Deviants - for Urban Hustlers? Yawn.

scion_hustlers.jpg

With the help of video site Blastro, which specializes in pandering to the brand-spankin'-old Urban Hustlers demographic, Scion shakes off its Little Deviants to remind suburban "deviants" they're still down with the community.

We have to admit that the interactive room in Block Savvy nails the street aesthetic nicely, and Streetfire, their racer-friendly customization page, brings Scion back to what made the otherwise-unattractive vehicle unique in the first place (its mutability).

But we're otherwise really bored with all this desperate pleading in the direction of hip hop. It's the reason why we liked Want 2 B Square and Little Deviants so much - Scion carved an edgy new personality on its own merits instead of paying Kanye for his. So much for that.

by Angela Natividad    Jul- 6-07    
Topic: Brands, Online



Old People Swarm Facebook, Overtake College Students

facebook_house.jpg

Perhaps to the dismay of college students across the nation, 40 percent of Facebook's audience, following the lifting of membership restrictions in September, is now over the age of 34. It's not like we didn't see this coming since day one. What was once an exclusive social network for 18-22 year olds (or anyone with a .edu address) is now home to the masses. The much older masses according to new figures from comScore.

Since September, membership has jumped 89 percent from 14 million to 26.6 million as of May. Fully 10.4 million members are 35 or older. Though that's a significant shift, the biggest growth came from the 25-34 set which jumped 181 percent and the 12-17 set which jumped 149 percent.

more »

by Steve Hall    Jul- 6-07    
Topic: Research, Trends and Culture



« Jun-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  | Aug-07 »




Stanton Optical


Featured FREE Resource: