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For Greener Good, Some Say Google Should Go Black


LittleJohn pointed out this effort by Heap Media, which posits that computers exert less energy if they display black screens instead of white ones. This does make sense considering on older TV sets, light only shines through areas that deviate from the darkness you see when the machine is off.

This trivia is not without motivation. To generate an energy-saving movement of sorts, Heap is promoting the notion of a black Google, which would save (literally) heaps of energy if it joined the dark side, considering the number of searches it supports. To get the search giant to see the light, users are encouraged to make Blackle their homepage.

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by Angela Natividad    Jul-27-07    
Topic: Online, Promotions

Ask Tries Hard to Go Low-Budget


Fallon, London just put together these new spots for Ask.com. They've got that VHS vibe going on and are weird, but oddly watchable. (We liked Algorithm best, probably because of the dancing.)

With the failure of Jeeves and the new face of Ask, characterized by that cryptic billboard campaign, it took us awhile to warm up to the brand's quirky new personality. The ninja effort probably helped.

What we like about the new Ask is that they manage the random humor well but don't go all left-field - all efforts serve the purpose of delivering the same, consistent message in different ways.

Smart. Why is that so hard to do?

by Angela Natividad    Jul-26-07    
Topic: Brands, Online, Strange

MySpace to Mine Members For FOX TV Ideas


We won't fight the notion TV needs all the help it can get when it comes to program development so we're holding out high hopes for The Storyteller Challenge, a TV pilot competition presented by MySpace, FOX and the Producers Guild of America. The competition, hosted on MySpaceTV (which currently makes no mention of the competition), will award two winning entrants $25,000 and a chance at an development deal with FOX. MySpace members will comment on the 5-7 minute entries, vote for their favorites, suggest plot lines and generally play television critic.

First it was Doritos commercials. Now it's full blown TV shows. What's next, movies? Oh wait, we had Project Greenlight and that didn't go over so well.

by Steve Hall    Jul-26-07    
Topic: Consumer Created, Social, Television

Fend Off Agency Pitches From Agency Giving A Pitch


Here's a fun time waster for marketers sick of the daily pitches they receive from agencies. With old school-style gaming technique, you can annihilate those incessant pitches as the enter your office and disturb your day. There's nothing more to it. Well, except for that mini-skirted flight attendant who welcomes you to Moosylvania's world. And yes, it's all just another agency pitch.

by Steve Hall    Jul-26-07    
Topic: Agencies, Games, Good, Strange

JWT Sydney's Cannes 2007 Winner 'Borrowed' From Student?


Oh look. Yet another ad campaign has "borrowed" from a student spec campaign. In this case, it's a JWT Sydney-created campaign for Cannes 2007 Lion winner Science Diet dog food which, oops, looks a lot like this Advertising Education Foundation 2005 print winner (scroll down) Streamlight created by an Academy of Art University student.

Coincidence? Maybe but shining a light out a dog's ass isn't something your average creative conceptualizes every day. You decide.

by Steve Hall    Jul-26-07    
Topic: Agencies, Bad, Industry Events, Magazine, Opinion

Perry Ellis Goes Back to Beach, Confuzzles Our Fashion Sense


Fashion advertising, more so than any other form, is in the eye of the beholder. Just ask D&G. While we don't fawn over fashion mags as much as, say, Anna Wintour fawns over next season's collections but we're quite sure Perry Ellis, whose Fall 2007 press release gushes, "the legendary American fashion brand known for pushing the envelope in its seasonal advertising campaigns, is taking yet another unexpected turn..." is doing no such thing with this new print campaign.

We could be wrong. And since we don't claim to get it right all the time like Bob Garfield does, that's always a possibility but we don't think so in this case. That comic book thing from the last campaign? We never got it. Way too hipsteresque for our jaded sense of the world.

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by Steve Hall    Jul-26-07    
Topic: Brands, Campaigns

Amnesty Gets Esoteric, We Fail to See the Light


We're not really sure what's happening in this ad for Amnesty International by Grey Thailand, which solemnly (in Courier, no less) intones, "Not all domestic violence is visible."

In the top right-hand corner there's a wee little gremlin man with his hand raised to strike. He looks like an antagonistic character from a children's novel, maybe something like Freak the Mighty - mean, granted, but only two feet tall.

by Angela Natividad    Jul-26-07    
Topic: Cause, Poster

Gender Inequality Getting You Down? Skirt! It


This fall Scripps Howard is going to start publishing a free magazine called Skirt! for "educated and empowered women." Men who appear in the publication have to wear a ... well, we'd hate to ruin the surprise.

On our merry way to infantilizing everything in sight while demonstrating our educated- and empowered-ness, we think it would be a great idea to push the first 100 issues of Skirt! with a riding crop.

That way, we have something to snap maliciously if the laddies forget to cross their legs while sitting.

by Angela Natividad    Jul-26-07    
Topic: Bad, Magazine

In-Game Ads Get the Rich Media Treatment (Thank You, Microsoft)


Microsoft and EA have just joined forces to create a dynamic ad platform for sports games on the Xbox 360 console and PCs. This means that next time you strap up to play Madden, the sponsorship banners and other ads you see will change.

In a way, this is kind of an improvement on reality. Can you imagine playing your favorite sport -- in the middle of Times Square? It's a dream for the overstimulated, possibly LSD-addled mind that hoped to become Joe Montana but never got past JV.

Madden 08, NASCAR 08, NHL 08, Tiger Woods PGA TOUR 08, and Skate will feature the dynamic ads at outset. Non-Xbox and non-PC variations will go on wearing the static versions.

Ars Technica is bummed because this new stream of income doesn't mean a less expensive purchase for gamers. Yeah, sometimes it sucks to be on the receiving end.

by Angela Natividad    Jul-26-07    
Topic: Games, Sponsorship

Sisley Pulls Coke-White Wool Over Our Eyes


Some time ago we got word that Sisley released this racy ad featuring allusions to coke, the unofficial talc of the modeling world.

Later Benetton Group, the parent company, left us a comment stating this work is not formally associated with the Sisley brand. The statement included a push for Sisley's latest campaign featuring Stephanie Seymour, "worldwide recognized as an icon of fashion and beauty."

An image from said campaign is at left. It's so much less racy (and infinitely more creative) than the coke-whore glamazon variation. < /sarcasm >

Inspired by these curious events, MyItThings wrote a post on fakedvertising that pretty much states Sisley (or someone who loves the company enough to throw together some pretty well-made creative) pulled a clever one with this effort.

Way to go.

by Angela Natividad    Jul-25-07    
Topic: Guerilla, Online, Viral, Word of Mouth

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