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Online Brands Get Buzz With FrogPond


While we question whether or not online brands enjoy being referred to as frogs in a pond, we aren't going to quibble too much over FrogPond, a new service launched by BzzAgent to help its 275,000 "agents" express their opinion about, rate and forward to a friend sites such as iVillage, Vital Juice Daily, TripAdvisor, SmartBargains, Care.com and more.

BzzAgent, which previously focused mostly on spreading buzz offline about physical products, has launched FrogPond to extend its word of mouth promotional services to online properties. Ribbet.

by Steve Hall    Jul-23-07    
Topic: Word of Mouth

Nokia N95 Makes Computers Bite, Scratch and Otherwise Maim Owners


It may not be as cute as the iPhone, but the Nokia N95 - and its ad campaigns - might just be cleverer.

The premise behind jealouscomputers.com is that the N95, which boasts music, GPS, camera, and video cam all in one (okay, really ugly) phone, may spark the jealousy of lesser-seeming technologies - like your laptop, for example. And along with footage of tech gone awry are flight attendant-type videos about protecting yourself from dangerous hardware, as well as camouflage tactics for the N95.

You might want to try the latter, even if you don't have a laptop raring to bite you. (Seriously. Look at it.)

by Angela Natividad    Jul-23-07    
Topic: Brands, Online, Packaging, Promotions, Strange

Rayban's 'Never Hide' Makes Us Do Bad Things


Here's some more would-be viral insanity for Rayban's Never Hide campaign.

This video requires a "don't try this at home" disclaimer. Because we actually did try this (we get very adventurous after our morning martinis), and hours later, we still have water up our noses.

That shit hurts, and it's not as easy as the guys make it seem to get Wayfarers around your head in a bucket of water.

But we're not the type of people who give up, so we had the interns keep trying until they got the process nailed. This is the kind of stuff college just doesn't prepare you for.

by Angela Natividad    Jul-23-07    
Topic: Brands, Online, Video

Pilfered Muffin Smells Suspiciously of Shenanigans


Aw, this is cute. Perhaps still high off its accolade as best retail outdoor advertising of 2005 for its car-crushing billboard muffin, Boone Oakley (for client Bloom supermarket) has announced its prized pastry has been "stolen."

In exchange for news about the muffin's whereabouts, one lucky snitch gets a year's worth of free muffins (of normal-muffin-size), as well as a cash reward.

The morose missing poster is at left. Check out their appeal in the extended entry.

more »

by Angela Natividad    Jul-23-07    
Topic: Agencies, Outdoor, Promotions

When Brand Equity Starts Running Low, Distract the Crowd in Technicolor


We can't shake the sense that there's something really dated - think late '90s - about these mod new Sony VAIO ads (1, 2, 3) by Ignited for Latin America.

Oh, wait. We just figured out why. 1998 was the year Apple came out with its snazzy pick-a-swatch gimmick for the clear and colorful new iMacs, starting with Bondi Blue. That was really hot for back then, but, oh, we need more than color these days to save a flailing brand.

But assuming the product actually were imaginative, the ads also leave something to be desired, and the slogan, "Like no other," was clearly not the result of a "Eureka!" moment.

by Angela Natividad    Jul-23-07    
Topic: Brands, Commercials, Television

In Case You Missed It, Hilary Has Her Own Obama Girl


Released in early July, we apparently missed this video featuring Taryn Southern gushing about Hillary Clinton Obama Girl-style. Offering to be Hilary's Oval Office maid or White House aid, Southern sings, "let's seal the deal with a hug and a kiss and put a hot chick in the Oval Office. And bringing on the lesbian vibe, Southern continues, "I know you're not gay but I'm hoping for bi."

more »

by Steve Hall    Jul-22-07    
Topic: Good, Spoofs, Video

Even Rugby Players Love Each Other in Paris


Leveraging for the billionth time Paris' position atop the cities of love list, the Regional Tourism Committee of Paris in London has launched a campaign for the Rugby World cup that proves even rugby players feel the love. Of course any game that requires fully grown men to forcefully embrace and thrust themselves into each other must certainly have something to do with love. The only thing missing from this campaign is a Snickers bar.

by Steve Hall    Jul-22-07    
Topic: Campaigns, Magazine, Strange

Memories of Youth, Age Elitism Factors in Effective Youth Marketing


After attending the Ypulse conference in San Francisco earlier this week, we've come to realize a few things about teens, tweens and the marketers who want them in their back pocket. Sometimes it seems like today's marketers are falling into the same potholes our predecessors did: trying to deconstruct cool, relying too heavily on surveys, and forgetting that before we're marketers, we're consumers. We've been consumers all our lives. That experience is our biggest trump card.

Another thing we don't realize is that generations of kids, teens and adults also fall for the same potholes their predecessors did. What we need to remember is, no matter what age we are, we all suffer from a bit of age elitism.

more »

by Angela Natividad    Jul-20-07    
Topic: Events, Opinion, Trends and Culture

OMG! Dell Introduces Colored Laptops!


OK, OK, we'll write about it. We didn't want to but people keep sending us links. It seems that Dell has, OMG, debuted a line of laptops that, OMG, are multi-colored. So fetch! After all, style is far more important than substance, right? Mother New York has crafted a Flaming Lips intoned commercial which goes all color happy on us with various scenes of people, their favorite colors, their endeavors and their choice of colored laptop. Yup, this is Dell's answer to cool.

by Steve Hall    Jul-20-07    
Topic: Commercials

If You Really Care About Gum, This Site's For You


The fact no one really cares how gum is made or has any interest in exploring the inside of a gum making plant hasn't deterred Stride gum from providing a detailed look into the bowels of their operation. There's game. There's videos. There's witty foolery. There's a battle of the bands. Us? We just like buying our gum at a regular grocery store and really, really don't want to know what nasty chemicals probably goes into the stuff.

by Steve Hall    Jul-20-07    
Topic: Online

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