Old Spice Hits Kilamanjaro for Experienced Man Challenge


Wieden + Kennedy, Amsterdam put together these ads that continue to promote Old Spice's worldly wisdom with the Experienced Man Challenge, a series of domestic trials gone wild that gauge a real man's capability, suave and scent.

The spots are directed by Brian Lee Hughes. Here we see two dudes struggling to start an engine; here one gets a sturdy door open with a sexy knock; and here, perhaps most trying of all, one parallel-parks with a camel.

Manly indeed. Who doesn't get hot over a sexy knock? We're way out of bom chica wah wah territory now.

by Angela Natividad    Jul-13-07   Click to Comment   
Topic: Campaigns, Commercials   

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I just read an article about the Bom Chicka Wow Wah campaign on the front page of businessweek. It's got already something like 4 million views on youtube and hundreds of user-generated copies. So Axe ads must be loved by the someone in that demographic.

Posted by: Jason on July 15, 2007 9:56 PM