Once Upon A Time, Movie Theaters Showed Movies
A long time ago and a land far, far away, there were these things called movies which people would gather together in large building with big screens to watch as actors told interesting stories captivating the minds of the audience. It was a quaint life. The movie-going experience was enjoyable and something the whole family looked forward to enjoying. Then, something happened. Something very, very bad.
Aside from apparently dramatic increase in the level of human stupidity which yielded screaming babies, ringing cell phones, freely wandering children, mouths that won't shut the fuck up and idiotic parents who think the theater is just as good as getting a babysitter ruining the movie-going experience, marketers also contributed to the demise of the once wondrous movie-going experience with their increased presence.
First, the cheesy slide show ads. Then, the long form pre-cinema ad. Then the really stupid "twenty." Then the showing of so many previews you forget what fucking movie you were there to see in the first place. Now, we have onscreen games, audience participation and live stage shows. Canon is the latest to contribute to this nonsense with live dancers appearing under a promotional film for its EOS400D digital camera. Apparently, some people like this sort of thing. Us? When we go to a movie theater, we like to watch a movie. Yes, we know. It's rather odd for us to expect such a strange thing but, well, we're just simple like that.