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Online Ad Spend Up 29 Percent, Games Measured

- Zenith Optimedia sees a 29 percent growth to $33.5 billion in online ad budgets for 2007 and 23 percent to $41.2 billion in 2008. Over the four year period 2006-2009, the organization predict an overall 82 percent increase for online advertising to 47.4 billion while all media growth for the period nets out to 13 percent growth.

- Sony and Nielsen hammering out a metrics method for online console gaming.

- Nokia has given Wieden + Kennedy the thankless job of handling it $300 million account just at Apple's iPhone is set to take over the world.

- Following the July 12 One Show Design Awards, the winners will be on display at the Chelsea Art Museum from July 13 to July 21. Viewing is open to the public or a fee.

Written by Steve Hall    Comments (0)     File: Games, Research, Tools     Jul- 3-07  

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