Orville Redenbacker Dies. Again.

orville-707825.jpg

So much for the attempted resurrection of Orville Redenbacher. Seems the creepy fellow didn't accomplish what Crispin Porter + Bogusky and ConAgra foods had hoped and the account has been moved to Venebles, Bell & Partners. The campaign, which launched in January and met with a collective "what the fuck?" from observers and has been laid to rest alongside the real Orville Redenbacker...who never should have suffered the indignation of this excuse of a campaign from the former poster child agency.

by Steve Hall    Jul-25-07   Click to Comment   
Topic: Agencies, Worst   

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Comments



Comments

Between this and the Ask.com campaign (Ask's marketshare continues to stagniate and was actually down in June) CP&B is really cranking out some winners of late.

Posted by: RustyS [TypeKey Profile Page] on July 25, 2007 10:01 PM

So does the mighty giant finally come crashing down? Here's 2 campaigns that are not setting the world on fire. Was it hubris? Or just a couple bad ideas?

I guess we'll see what they do next.

Posted by: pat smith on July 25, 2007 10:28 PM

CPB needs some great strategic thinking. AKA, common sense. that's always been their achilles heel. starting to show now.

Posted by: veedub on July 26, 2007 12:24 AM

Let's take a trip back in time: http://www.adrants.com/2007/01/crispin-plays-at-necromancy-for-popcorn-k.php#comments Looks like we were smarter than ConAgra :)

I have to ask the potential obvious question here, what the fuck are Nike and AMEX thinking?

Posted by: Billy Frog on July 26, 2007 10:28 AM

Let's take a trip back in time: http://www.adrants.com/2007/01/crispin-plays-at-necromancy-for-popcorn-k.php#comments Looks like we were smarter than ConAgra :)

I have to ask the potential obvious question here, what the fuck are Nike and AMEX thinking?

Posted by: Billy Frog on July 26, 2007 10:29 AM

we are all surprised? why.
cpb is a sinking ship. alex's koolaide is wearing
off and the rats are scattering.

Posted by: decrisp em' on July 26, 2007 12:56 PM

Well, as I posted on AdScam... The Zombie agency has struck out with Dead Orville and Dead Burt Reynolds... So what's next... The curse of the Mummy Chicken... These guys need to get their fucking act together... As dear dead Jay Chiat once said... "I can't wait to see how big we get before we get bad!" CP+B just got there!
Cheers/George

Posted by: George Parker on July 26, 2007 8:12 PM







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