Parisians Go Jurassic to Promote Board Shorts

sundek_women.jpeg

We think there's something delicious about these Sundek ads by Callegari Berville Grey, Paris. We have no idea what they have to do with surfwear, but something about dripping bodies (albeit with membrane, which ain't exactly sexy) and the promise of giant omelets makes us salivate in a manner most bib-worthy.

Variation here. The sex/egg combination appears to be a French favorite.

Update: Adrants reader Duncan adds depth to perception by noting the surfers must be sea turtles, which hatch on shore and live out the rest of their lives in the water. Ohhhh.

Written by Angela Natividad    Comments (5)     File: Magazine     Jul- 2-07  
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Comments

They're turtles. Turtles are born on the beach and head straight to the water to live out the rest of their life. It's probably how surfers feel as well. That's what I get, anyway.

Posted by: duncan on July 2, 2007 02:25 PM

I really like it. Nice idea, great production values. Where did they shoot it? It looks amazing...

Posted by: Bondi on July 3, 2007 03:41 AM

I really like it. Nice idea, great production values. Where did they shoot it? It looks amazing...

Posted by: Bondi on July 3, 2007 03:41 AM

Bondi,

The ads were shot in Cape Town, South Africa, and will be appearing in France, Italy, Spain, United States, Thailand, Indonesia and the Maldives.

Posted by: Angela on July 3, 2007 09:54 AM

scrumptious eyecandy Angela, makes a fine stretched screen background...my new background for the week.

Posted by: arthur on July 3, 2007 01:13 PM

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