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Pretty Soap Makes Dirty Ranters Come Clean

candystand_addiction.png

Mortarblog points us to this new online effort by Crispin Porter + Bogusky for Method, a cleaning product purveyor out of SF whose slogan is "People against dirty."

Method's great at pairing some naughty with its anti-dirty manifesto. Crispin captures that spirit nicely with this confession-style come clean confessional, where you relate your sin and receive absolution in the form of Method hand soap.

After reading about our addiction (see at left), a soothing voice with an Indian accent said, "You need to free yourself from your dependence on that dirty substance. Go cold turkey." Once clean, that same voice told us we're as clean as bubbles - "the expensive kind."

The idea may be simple, but oh, what flair. We love ourselves some Crispin. And some Method.

Written by Angela Natividad    Comments (6)     File: Brands, Good, Online     Jul-23-07  

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Comments

Hello Angela, watch out, the "come clean" concept is at least 2 years old. It won a Lion in Cannes in 2005:
http://www.adverblog.com/archives/001569.htm

and even Adrants already wrote about it ;-)
http://www.adrants.com/2004/12/crispin-porter-ad-method-used-for-method.php

Posted by: Martina on July 23, 2007 10:25 AM

Sadly the Come Clean site is 2 years old and has own Cannes already

http://www.adverblog.com/archives/001569.htm

Posted by: jk on July 23, 2007 10:43 AM

Sadly the Come Clean site is 2 years old and has won Cannes already

http://www.adverblog.com/archives/001569.htm

Posted by: jk on July 23, 2007 10:43 AM

Two year old campaign being posted.

Posted by: olD on July 23, 2007 10:47 AM

Aww, booooo.

Posted by: Angela on July 23, 2007 11:03 AM

Crispin lost the account to Chiat LA as well.

Posted by: yikes on July 23, 2007 12:21 PM

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