Saatchi Wins No Cookie for Creativity
After All You Need is Luvs, we can't say we're crazy about anything Saatchi at the moment.
But having seen this conspicuously similar pair of ads by MFI and IKEA, the Ad Police - an incognito force - did some following-up and found another pair of matched ads from the same two campaigns.
See IKEA's fighting couple, 2002, Crispin, Porter & Bogusky.
See MFI's fighting couple, 2007, M&C Saatchi.
Way to leave your lovemarks, guys.