Sprint Flirts with Mind Trips in 'Sprint Ahead' Rebrand

sprint_ahead.jpg

In the race to stay salient in the We-Can-Be-Phones-AND-Radios! pissing contest, Sprint drives right to the point with its new "Sprint Ahead" campaign, which boasts psychedelic graphics to highlight the tagline, "Music so fast it's trippy."

We hate to get our metaphors mixed but trippy music brings the one-time hazard of CD-skipping to mind, something that, before iPod, drove us crazy. And anyway, do we really want to use the word "trippy" in any context shared with sprinting?

Sounds like an accident waiting to happen.

The campaign was orchestrated by Goodby, Silverstein & Partners, San Francisco.

by Angela Natividad    Jul-12-07   Click to Comment   
Topic: Campaigns, Mobile/Wireless, Poster   

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Comments



Comments

You know, if Sprint could grab Neil Cassady as the spokesmen for that campaign, it could have legs.

Posted by: Edward on July 12, 2007 7:53 PM

People used the words "natural" and "trippy" back in the day...what is natural to me are those botanical species which interact directly with the nervous system. —Timothy Francis Leary
;)) The typeface is almost unreadable to all under 50. ;) trippy, headband, worn jeans, and a GILF/MILF, ...all resonate with boomers...allmost anyone who played at either Filmore would be more appropriate than NC, btw...;)

Posted by: grumpy on July 13, 2007 2:43 PM

Not thrilled with the "trippy" ad but I have to admit I stop my TiVo and go back to watch the Sprint ahead ads where they paint with light. If they really took the time to do that (rather than just take stills and add the light in after the fact), that's pretty impressive. Having to switch to AT&T is the only thing keeping me from an iPhone, so the Sprint (which I'm on) rebrand came at just the right time to keep me in the fold.

Posted by: Step Schwarz on July 24, 2007 10:20 AM

At least you're honest, yo.

Posted by: Angela on July 24, 2007 10:52 AM

What is the name of the waltz used for background music in the Sprint Ahead ad?

Posted by: Barbara on July 26, 2007 9:07 AM

Barbara: It is the Second Waltz by Shostakovich. Andre Rieu has recorded it.

Posted by: Regina on August 1, 2007 4:07 PM





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