Taco Bell Tries to 'Fetch' Fourth Meal

fourth_meal.jpg

While we can appreciate the effort put into this DraftFCB Irvine online work for Taco Bell, Fourth Meal, which presents itself as a late night resource for night owls, it's a bit kludgey considering the hundreds of other similar online efforts which have come before it. Doing the Taxicab confessions thing, visitors can ride a cab around the city, check out late night hot spots added by users and record their own confessions for upload. Maybe Dunkin' gave us a decaf this morning by mistake but this just isn't hitting us.

by Steve Hall    Jul-27-07   Click to Comment   
Topic: Bad, Consumer Created, Online, Social, Video   

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Comments



Comments

FYI...This site was actually created over a year ago and has been live ever since. The taxi site is a new section of fourthmeal that has been added recently.

Posted by: Nemo on July 30, 2007 9:54 AM

Yep. I blogged about it last fall: http://www.marksdailyapple.com/how-do-you-say-no-shame-in-spanglish/

Posted by: Mark on July 31, 2007 9:29 PM

Yep. I blogged about it last fall: http://www.marksdailyapple.com/how-do-you-say-no-shame-in-spanglish/

Posted by: Mark on July 31, 2007 9:30 PM







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